Led by Kirtiraj Gohil, CMC® · Certified Management Consultant +91 81411 12356 Gujarat · Mumbai · International

Independent management consulting for ambitious businesses

Big decisions deserve a second, qualified mind.

Blue Mango Consulting Group is led by Kirtiraj Gohil, a Certified Management Consultant (CMC®) with 26 years in business — 22 of them running revenue, teams and operations before advising on them. We help founders, family businesses, SMEs and CXOs make sound decisions — and see them through.

Turnaround. Transformation. Growth.

Kirtiraj Gohil, founder of Blue Mango Consulting Group

CMC®

Certified Management Consultant

Kirtiraj Gohil, CMC® Founder & Principal Consultant

Professional certification

Certified Management Consultant (CMC®)

Awarded under ICMCI — the International Council of Management Consulting Institutes, the global body that sets the CMC® standard

Professional institute

Member, Institute of Management Consultants of India

ICMCI's member institute in India, which awards the CMC®

Chamber affiliations

Gujarat Chamber of Commerce and Industry

Indo-American Chamber of Commerce

You are surrounded by advice. Very little of it is independent.

Each adviser around you is valuable — and each sees part of the picture. Management consulting exists to connect the whole: market, money, organisation and execution, examined by someone with nothing to gain from your decision except its quality.

Your accountant

sees the numbers

Your lawyer

sees the risk

Your team

sees their department

Your peers

see their own industry

Your family

sees you

A management consultant sees how it all connects — before you commit.

Why capable owners still bring one in

Why capable owners still bring in a consultant.

The IPL principle

Talent alone doesn't win championships.

Every franchise spends crores on players — then surrounds them with coaches, analysts and strategists. Not because the players lack talent, but because outside perspective sharpens it. No coach guarantees a trophy. Good ones improve the odds.

The tuition principle

You don't need to be failing to benefit.

Good students from good schools still take tuition — to close gaps and raise the odds of a better result. A consultant does the same for an owner: sharper decisions, fewer blind spots. Not because you can't. Because the stakes are high.

The second-opinion principle

Your business deserves the respect you give your health.

For a serious medical decision, a second opinion is simply sensible. Your business holds your capital, your family's wealth, your reputation and your people's livelihoods. Often, your life's work.

Read: Why management consulting?

₹5 crore+

Investing ₹5 crore or more? Or already past ₹5 crore in turnover?

Take an independent second opinion from a qualified professional before the next phase of your growth.

Past ₹5 crore, the decisions get bigger and harder to reverse: a new plant, product line, market, distribution network, acquisition or automation programme. Test them first. Not to replace your judgement — to stress it. The world your last success was built in has changed since 2020.

Get a second opinion

₹5 crore — invested in one decision, or in annual turnover — is BMCG's recommended point to bring in a second opinion, not a regulatory or industry threshold.

The questions we ask, so you don't discover them later

  1. What if demand is lower, or slower, than planned?
  2. What if competitors respond differently?
  3. What if the market moves before payback?
  4. What if it takes longer, or costs more?
  5. Can your organisation carry the expansion?
  6. What alternatives were dismissed too quickly?
  7. What have we not considered at all?

Every business is somewhere on this journey. Where is yours?

Stages, not revenue bands. The journey is rarely linear — many businesses need 0 → 1 thinking for a new line while scaling the core.

1 → 100 · Structure

For businesses that found their market but can’t scale past the founder.

Discuss a growth roadmap
  • Sales systems
  • Profitability improvement
  • Process standardisation
  • Organisation structure
  • Leadership below the founder
  • Customer experience

Turnaround. Transformation. Growth.

Find your situation in the owner's words. Each one leads to the practice that solves it.

An IPO listing is a milestone. Being ready to be listed is a discipline.

SME listings have surged — and so has scrutiny. We help promoters examine whether strategy, systems, leadership and financial discipline can withstand life as a listed company, before the merchant banker's checklist begins.

We work alongside merchant bankers, auditors, legal advisers and company secretaries. We don't perform their regulated roles, and we don't promise listing approval, valuation or investor demand.

1Eligibility

The exchange’s gates

Published conditions an SME issuer meets or does not. Strength elsewhere cannot buy them, so they sit outside the score.

Three or more full financial years of operations?Exchange track-record requirement
Operating profit (EBITDA) of ₹1 crore or more in at least two of the last three financial years?SEBI SME eligibility, from March 2025
Positive free cash flow to equity in at least two of the last three financial years?NSE Emerge eligibility
Company, promoters and directors clear of debarment, wilful-defaulter lists and winding-up proceedings?SEBI general eligibility

2Readiness

Five dimensions, weighted

How far the business already behaves like a listed company. Answer for today, not for the plan.

Financial discipline25% of the index

Audited financials for the last three years, without qualifications
Monthly MIS, closed on time, that you’d be comfortable publishing

Governance & compliance20% of the index

A board or forum, with independent voices, that reviews performance and risk
Statutory filings current, and related-party dealings documented at arm’s length

Leadership depth20% of the index

A leadership team that runs the business without you in every decision
A finance head and a company secretary in place, or identified

Systems & processes15% of the index

Core processes documented and followed across locations
One system of record — ERP or accounting — producing numbers you trust

Growth story & track record20% of the index

A clear story for how the IPO proceeds will create growth
Annual plans delivered, consistently, over the last three years

Verdict

Answer the fourteen questions above — about three minutes — and your verdict appears here, with what to do first.

Or talk it through on WhatsApp

What your report will show

  1. Your readiness indexOut of 100, in one of four bands: early, building, advanced or listing-ready0–100
  2. The listing gatesWhich of the four eligibility conditions for an SME listing you meet today4
  3. Your three biggest liftsThe changes that would add the most points, and how many each adds3

Biggest lifts index points each would add

    Every answer so far is “In place” — nothing to lift.

    How the index works

    Each dimension scores the mean of its answers, from 0 (“Not yet”) to 1 (“In place”). The index is their weighted geometric mean:

    R = 100 · ∏ₖ ( (Dₖ + ε) ⁄ (1 + ε) )wₖ,  Σ wₖ = 1,  ε = 0.1

    A geometric mean, not an average, because a listed company is judged on its weakest system: strength in one dimension cannot cover a gap in another. Perfect on four dimensions and absent on a fifth worth 20% scores 62, where an average would say 80.

    The gates sit outside the score. A business can be highly ready and not yet eligible — and the listing clock starts only when every gate is met.

    “Biggest lifts” recomputes the index with each unfinished answer moved to “In place”, and lists the three that add the most points.

    An indicative self-assessment against the eligibility conditions SEBI and the exchanges published for SME issuers as of 2025 — not a regulatory or legal opinion. Confirm current criteria with your merchant banker.

    Outcomes we can show you.

    Client identities withheld under NDA. Results achieved over 12–18 month engagements; outcomes vary by business, commitment and market conditions.

    Manufacturing

    27%

    lower production costs

    35% better on-time delivery · 19% profitability growth

    Retail

    42%

    higher customer retention

    23% higher average transaction · 3 new stores in 18 months

    Financial services

    65%

    more client acquisition

    31% revenue growth in year one · 40% faster onboarding

    Food & beverage

    1 → 8

    states, from one home market

    34% growth in core operations · standardised processes

    We work with you, not on you.

    1. 1. Understand

      Your ambition, constraints and history.

    2. 2. Diagnose

      The real problem, with evidence.

    3. 3. Design

      Options, trade-offs, a tested path.

    4. 4. Align

      The people who must deliver it.

    5. 5. Execute

      Milestones, owners, rhythm.

    6. 6. Measure

      A few numbers, every month.

    7. 7. Refine

      Adjust with evidence, then repeat.

    Strategy without execution is a hallucination. Execution without strategy is chaos.

    Our frameworks — ESAG, STRATEX360™ and BMCGCX360™ — put that belief to work. See how we work

    Kirtiraj Gohil at the lectern, addressing the Institute of Management Consultants of India
    Addressing the 60th Annual General Meeting of the Institute of Management Consultants of India, Garware Club House, Mumbai.

    He has run businesses, not just advised them.

    Before founding BMCG in 2022, Kirtiraj Gohil spent 22 years in operating roles across telecom and hospitality — leading a ₹150 crore, two-state operation with a team of 1,100+ people and 59 trade and channel partners, through five brand changes and three mergers. His consulting comes from the floor, not the slide.

    26+
    years since 2000
    ₹150 cr
    two-state operation led
    1,100+
    people led
    CMC®
    Certified Management Consultant
    ISB
    Executive Education alumnus
    Paul Harris Fellow
    Rotary International

    The founder has a coach. The business has a consultant.

    Founders Coaching is a confidential thinking partnership for the decisions you can't easily discuss with anyone else — personally led by Kirtiraj.

    Built for the people who carry the decision.

    Family businesses “How do we grow without losing what made us?”
    SMEs & MSMEs “Why does growth feel harder every year?”
    Founders & startups “Is this idea really a business?”
    Professional practices “How do I grow beyond my own hours?”
    Lifestyle businesses “How do we turn passion into lasting margin?”
    CXOs & leaders “How do I transform with the team I have?”

    Outside India? We work with businesses entering India and Indian businesses going global — UAE, UK, Australia and New Zealand. International clients

    Before your next important decision, talk it through.

    Thirty minutes, confidential, with Kirtiraj. You'll leave with sharper questions — even if we never work together.

    Confidential. We never share your details.

    What would you like to discuss?

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